COAST is growing in Germany – grow with us!
Exclusive sales territories for experienced sales representatives (m/f/d)
LAKUDA Denmark is the master distributor for COAST—a globally established premium brand for flashlights and headlamps—as well as our own brand, Japcell (batteries and accessories). With a strong market position in Scandinavia, Italy, Switzerland, Austria, and parts of Germany, we are strategically expanding our presence in Germany.
Why COAST and LAKUDA?
– Globally established premium brand with a strong position in the outdoor, trade, and professional segments
– High demand for innovative flashlights and headlamps
– Attractive margins and long-term sales potential
– Exclusive distribution territories
– Professional logistics with delivery times of just 2–4 days to Germany
– Personal support from an experienced Scandinavian sales team
– Already successful market position in several European countries
If you’d like to join the team that’s continuing to successfully establish COAST in the German specialty retail market, then we should talk.
Your Mission
You will represent LAKUDA with the COAST and Japcell brands in your region and actively build a sustainable network of retailers and wholesalers. You will maintain existing customer relationships, acquire new customers, and independently develop your sales territory.
We are looking for sales representatives for three sales territories in Germany
Territory 1
Bremen, Hamburg, Lower Saxony, Schleswig-Holstein
Territory 2
Berlin, Brandenburg, Mecklenburg-Western Pomerania, Saxony, Saxony-Anhalt, Thuringia
Area 5
Baden-Württemberg
Your customers
– Home improvement stores and hardware retailers
– Specialty retailers for tools and technical products
– Outdoor and sporting goods retailers
– Retailers of occupational safety equipment and PPE
– Machinery and industrial suppliers
– Automotive accessories retailers
Existing contacts in complementary product ranges such as safety footwear, workwear, protective gloves, hand tools, small appliances, electronic products, and other technical product areas are advantageous.
What you bring to the table
– Experience as a sales representative in wholesale or specialty retail
– Ideally, industry knowledge in the areas of DIY, outdoor, tools, PPE, or technical products
– Initiative, strong closing skills, and a passion for systematic market expansion
– Active customer support with regular personal contact with clients
– An existing network in the specialty retail sector is a plus
What we offer you
– Exclusive sales territory with significant growth potential
– Premium products from an internationally renowned brand
– Attractive commission opportunities
– Over 1,000 listed products
– Fast delivery from our Danish logistics center
– High delivery performance and low complaint rate
– Long-term partnership with a financially stable company
– Active support for product launches and sales campaigns
– Focus on B2B – collaboration exclusively with retailers and wholesalers
Interested?
Do you have an existing network in the specialty retail sector and want to expand your product range with a strong international brand?
Then we look forward to hearing from you.
Help shape the future of COAST in Germany with us.
Contact:
Per Nielsen
LAKUDA A/S
pn@lakuda.dk